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Aden + Anais

Aden + Anais Celebration Silky Soft Swaddles Aden + Anais Celebration Silky Soft Swaddles
-14 %
Brand: Aden + Anais Model: Aden + Anais
Aden + Anais Celebration Silky Soft Swaddles 3 Per PackSilky soft muslin swaddle blanket combines breathability and versatility with oh-so-soft rayon made from bamboo, making it the most luxurious fabric to use on your baby’s delicate skin.And, as if off-the-charts softness isn’t enough, the silky s..
NZ$59.99 NZ$69.90
Aden + Anais Flower Child Silky Soft Swaddles Aden + Anais Flower Child Silky Soft Swaddles
-14 %
Brand: Aden + Anais Model: Aden + Anais
Aden + Anais Flower Child Silky Soft Swaddles 3 Per PackPerfect for those born to sparkle, our silky soft swaddle gets a metallic makeover with new prints that are as soft as they are shimmery.No matter how you’re using our breathable muslin swaddle—stroller cover, burp cloth or nursing cover to nam..
NZ$59.99 NZ$69.90
Aden + Anais Red Classic Swaddles Aden + Anais Red Classic Swaddles
-14 %
Brand: Aden + Anais Model: Aden + Anais
Aden + Anais Red Classic Swaddles 4 Per PackNo matter how you’re using our 100% cotton muslin swaddle—stroller cover, burp cloth or nursing cover to name just a few—it surrounds your little one in comfy goodness.And when you purchase our (aden + anais) RED swaddle 4 pack, we will donate 10% of the r..
NZ$59.99 NZ$69.90
Aden + Anais Wink Classic Swaddles Aden + Anais Wink Classic Swaddles
-14 % Out Of Stock
Brand: Aden + Anais Model: Aden + Anais
Aden + Anais Classic Swaddles Wink 4 Per PackFor generations parents have cared for their babies with muslin. Breathable, versatile and soft as a mother’s touch, the do-it-all fabric helps simplify what can be a chaotic time.No matter how you’re using our 100% cotton muslin swaddle—pram cover, burp ..
NZ$59.99 NZ$69.90
Aden + Anais Zutano Fairground Swaddles Aden + Anais Zutano Fairground Swaddles
-14 %
Brand: Aden + Anais Model: Aden + Anais
Aden + Anais Zutano Fairground SwaddlesThe aden + anais x Zutano Collection pairs Zutano’s beloved graphic prints with our soft, breathable 100% cotton muslin for the ultimate in fun and function.No matter how you’re using our swaddle—stroller cover, burp cloth or nursing cover to name just a few—it..
NZ$59.99 NZ$69.90
Aden + Anais Zutano Pup in Tow Swaddles Aden + Anais Zutano Pup in Tow Swaddles
-14 %
Brand: Aden + Anais Model: Aden + Anais
Aden + Anais Zutano Pup in Tow SwaddlesThe aden + anais x Zutano Collection pairs Zutano’s beloved graphic prints with our soft, breathable 100% cotton muslin for the ultimate in fun and function.No matter how you’re using our swaddle—stroller cover, burp cloth or nursing cover to name just a few—it..
NZ$59.99 NZ$69.90
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Aden & Anais' beliefs:
They believe in the comforting assurance of muslin
From breathability and natural give to softness and durability, the many benefits of our high quality muslin give you complete assurance that you are doing the best thing for your baby’s comfort. The word-of-mouth buzz their signature muslin products continue to create among parents, nurses, pediatricians, industry experts, lactation consultants and celebrities alike is a testament to the comfort our products provide to both baby and parent.
They believe in simplicity:
Parenthood is a blessing but can also be very overwhelming. This is why they create products that are as versatile and useful as they are beautiful. Their swaddles work as stroller covers, tummy time blankets, nursing covers, burp cloths and more. Their bibs double as burp cloths. Their serenity star is a five-in-one multi-tasking nursery must. Anything they can do to safely make your baby comfortable while making your life easier equals a job well done for them.
They believe in safety:
Safety is top of mind when developing their product range. Each and every product goes through a rigorous course of testing before hitting the market—including tests done by Raegan on her four girls. Whether it’s through eliminating loose blankets in the crib with sleeping bags, knowing the correct way to swaddle or removing all harsh ingredients from our skin care collection, they strive to make sure their brand influences families to build the safest environments for their babies.
They believe in expression through style:
Their modern aesthetic and iconic prints are unique to the baby industry and make us who they are. Influenced by stories we hear, scenes they see or inspirational colors, there is a story behind each one of their patterns, bringing depth to the designs that complement your style while delighting your baby.
Their founder:
Born and raised in Australia, Raegan Moya-Jones grew up with her native land’s centuries-old practice of swaddling babies in cotton muslin blankets. For countless generations, Aussie parents have comforted and secured their children in this supremely soft, breathable fabric.
Raegan relocated to New York City in 1997 with her future husband, where she spent ten years in sales at the prestigious weekly news publication The Economist. Even though she was far from home when she became pregnant in 2003 with her first child, Anais (pronounced UH-nay), Raegan was comforted knowing she could carry on the time-honored Australian tradition of swaddling her baby with a muslin blanket. But after scouring stores across the US for the muslin wraps used by parents everywhere in Australia, Raegan came up empty-handed. Much to her surprise, the only available options were made of fleece, flannel or heavy cotton—none of which she thought were right for swaddling. That’s when the idea for aden + anais was born.
Inventing by way of necessity, Raegan introduced the first muslin swaddle blanket to the United States in 2006. With their versatility, quality, and modern aesthetic, the aden + anais muslin swaddle blankets instantly resonated with American parents. Since then, aden + anais has brought the Australian legacy of cotton muslin to the forefront of lifestyle baby care around the globe, pioneering signature products that combine comfort and assurance with style and simplicity. Available in 65 countries worldwide, the award-winning collection includes a full range of multi-purpose swaddles, burpy bibs®, dream blankets™, sleeping bags, nursery bedding, muslin clothing and more.
Staying true to her Australian heritage, her passionate belief in the calming assurance of muslin, and her personal life experiences as a mum of four daughters, Raegan continues to be a decorated business entrepreneur and success story in the baby industry, paving the way for aden + anais to become a premiere global lifestyle brand.