Clearblue

Over 30 years of World firsts from the pregnancy and fertility category experts. The Clearblue brand has a history of more than 30 years of innovation, giving women confidence and reassurance. That’s why over 20 million women choose their products every year and over 30 million women visit their website to find the answers they need.
Their Mission:
They put women right at the heart of everything they do – from education and technological development through to design, research, clinical studies, field trials and testing. Their mission is to transform the way women manage their reproductive health.
Their history:
For over 30 years they have helped millions of women across the globe by delivering accurate & clear answers at life-changing moments. Whether trying to conceive or thinking they may be pregnant, they have been supporting women with innovative Clearblue products to manage their reproductive life.
1988 First one-step pregnancy test
1989 Launch of first one-step ovulation test
2003 World’s first digital pregnancy test by Clearblue
2008 World’s first pregnancy test that indicates when a woman conceived
2014 World’s first Advanced Fertility Monitor with pregnancy testing and touch-screen