Whether it’s during the bubble baths or the before bed snuggles, they’re proud of their baby products are a part of the special moments in your busy day when you relax and bond with your baby.
For over 100 years, they've dedicated themselves to understanding babies and the special nurturing their eyes, skin, and hair require.
Their Promise:
Their products engage the senses and when used with baby’s routines can help evoke positive emotions and ultimately enhance the loving bond between a mother and her baby.
That's why mums and healthcare professionals around the world have trusted the JOHNSON’S® brand to care for their babies. It's a responsibility they take seriously as they continue to apply their knowledge and research to bring you innovative products that live up to their mild and gentle promise.
Recently, they completed a global reformulation of JOHNSON’S® products to remove certain ingredients based on your preferences. Designed with the same high safety and quality standards, these reformulated products have been rolling out, and will continue to do so over the coming months.
Specifically, they removed formaldehyde-releasing preservatives and reduced traces of 1,4-dioxane. For most of their new and improved baby products, they have also removed parabens ahead of their 2015 commitment as part of their promise to you.
Their Safety & Care Commitment is another step in their work with mums, healthcare professionals, scientists and experts in public health to ensure that their products continue to achieve the highest of the JOHNSON’S® brand standards. As science advances and your preferences change, they’ll continue to listen to you.
Additionally, they’ll continue to work to reduce environmental impact to help leave behind a world your baby will proudly inherit.
Their Unique Story:
The story of JOHNSON ’S® baby products began in the 1890s, when some patients who used Johnson & Johnson medicated plasters complained to the company that some of the plasters irritated their skin. Scientific Director Fred Kilmer sent them small containers of Italian talc to soothe the irritation. These patients discovered that the talc also helped alleviate nappy rash, and they told the company. As a result, JOHNSON ’S® baby powder made its debut in 1894, and the JOHNSON’S® baby brand was born.
JOHNSON’S® has continually been a pioneer in delivering breakthrough solutions to its consumers, including the first NO MORE TEARS® shampoos and washes, and the only bedtime routine clinically proven to help baby sleep better. Throughout nearly 120 years, JOHNSON’S® has embodied consumer partnership and scientific discovery to become a leading baby care brand in 173 countries worldwide.
Their Commitment to Safety:
Every parent wants absolute peace of mind when it comes to the safety of their child. At JOHNSON’S®, their commitment to baby’s safety comes first in everything they do. From the stringent selection of their ingredients, to the most rigorous product reviews and clinical assessments, no small detail is ever spared.
They understand the unique makeup of every baby’s skin, hair and eyes and the special care and protection they deserve. This knowledge guides them to create products that are gentle and mild, that preserve and help safeguard baby from skin and eye irritation.
Healthy development starts with the right care and use of the right products – from day one. Their products are proven to protect the eyes, effectively nourish skin and hair, and support healthy growth, from the very first days, through every step of the way.
